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Founded in 1995 by Mr. Li Jinyuan in Tianjin, China Tiens Group Co., Ltd. ("Tiens Group") entered the international market in 1998, was successfully listed on NASDAQ in September 2003, and formally entered into the AMEX in April 2005. Presently TIENS is a multinational group specializing in retail, tours, finance, international trade and E-business, as well as integrating industry capital, business capital and finance capital. With the business covering over 190 countries and regions, TIENS has subsidiaries or branches in 105 countries and regions, and has established strategic alliances with world-class enterprises from over 20 countries. By developing health food, health care, beauty care and home care products, Tiens Group gives attempt of a high quality lifestyle, health, happiness, beauty and affluence for as many as 12 million consumers worldwide.Contributing to Society through Harvesting as its charitable philosophy, Tiens Group believes in corporate social responsibility, and has donated RMB 1.03 billion to public welfare and social charities by the end of 2006.The successful management of an educated, localized, and institutionalized workforce contributes to a strategic goal of TIENS International. TIENS has an unbeatable international team in research, innovation and etiquette, including over 5,000 executives and more than35% of employees above master degree.Presently TIENS is marching into Global Top 500 with big strides, based on the advanced Six-Network Interaction Theory, New Swap and Alternative Theory and New Supermarket Theory and an outstanding management system.Slogan : Be the vanguard of the global direct selling industry.Mission : Providing the global consumers with the qualified products, opportunities of education and cause, improving their life quality, and building a harmonious international society.Business Philosophy : Contributing to society by restoring health to mankind.Corporate Spirit : Contributing to the motherland by industrialization, and striving for higher goals through harmonious teamwork and genuine dedication.Quality Guideline : Parable to build human health, Milestone to realize technical innovation, Method to make sustained improvements, and Heart to satisfy consumers.Organizational Management Principle : knowledge-guided, management-based, love-centered, people-oriented.
sources : http://www.tiens.com/